Greeting Cards - Is there enough contemporary choice in the Supermarkets



Posted: Monday, March 14, 2011

by Elliot Rigsby
http://www.icon-art.com

There is certainly no shortage of greeting cards available to choose from in the specialist High Street stores and the supermarkets.  When you start to look along the expansive racking you quickly notice that there is a standard theme running through all of these retailers and the bulk of the greeting cards that are on offer are very generic and much the same from store to store.  In fact it is hard to determine one publisher from another at the mass market level.  On thing that is very clear and that is there is very little design led contemporary product available unless you are fortunate enough to have a boutique style greeting card specialist in your town such as Scribbler.

Scribbler has a fantastic selection of cool contemporary greeting cards to choose from and virtually none that you will see in the likes of WH Smith or Tesco.  Clearly the buyer at Scribbler has a great eye for spotting first class funky cards that will definitely appeal to the discerning card buyer.  They have rude cards from Dean Morris and Icon, and they have hand made products from a selection of small producers.   They also stock funny photographic greeting cards from Icon with a bizarre slant which are sure to bring a smile to your face.

Icon is a creative publisher of cards with a reputation for excellence in designing and producing contemporary greeting cards, birthday cards, note cards and stationary.  Established in the early eighties, Icon remains as dedicated today to producing innovative greetings cards and wall art for the discerning buyer as when they began.  Their products reflect popular culture and are influenced by their passion for photography, design, art and typography.

Icon greeting cards and posters are stocked worldwide by many independent, national and international retailers and can be found on the shelves of iconic retailers such as Selfridges and Harrods of London.  Icon’s distribution centre is based near Cheltenham from where they offer express delivery all over the world.  Visit the Icon shop today and see the fantastic products for yourself.

It would be nice to see more of this type of product in the supermarkets and in the specialist greeting card shops that are dotted around our High Streets throughout the country or it is likely that discerning card purchasers will move to the internet to gain access to a much broader selection of greeting cards to choose from.
An experienced business development consultant with more than 20 years in the publishing industry. Now advising publishers in marketing stratedgies.

Current major customers include market leading publisher of design led greeting cards and posters Icon. http://www.icon-art.com .

Icon is a creative publisher of greeting cards and posters with a reputation for excellence in designing and producing contemporary greeting cards, birthday cards, note cards and posters.

Established in the early eighties, Icon remains as dedicated today to producing innovative greetings cards and wall art for the discerning buyer as when they began. Their products reflect popular culture and are influenced by their passion for photography, design, art and typography.

Icon greeting cards and posters are stocked worldwide by many independent, national and international retailers and can be found on the shelves of iconic retailers such as Selfridges and Harrods of London.

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